Retail OS · Pet Food D2C
Built and running for Fresh For Paws — freshforpaws.com ↗
Natural ready-to-eat meals for dogs and cats, made by a certified canine & feline nutritionist.
Fresh For Paws is Srishti Bhatia’s brand. She’s a certified canine & feline nutritionist who formulates every recipe herself and has made ready-to-eat natural meals for dogs, cats and puppies since 2018.
India’s pet population grew from 28.4 million to 39.2 million between 2020 and 2025, yet about 9 in 10 bags of pet food sold are still dry kibble (IMARC, 2025).
DevShop Retail OS runs the machine behind it: orders, payments, delivery, marketing and reporting.