VM

DevShop Lab / High-street retail preview

DIGICAL

Turn physical retail into a direct destination customers want to return to.

This is a concept prototype. Store formats are original studies of retail typologies, not affiliated with any brand or mall.

Enter the large-format mall preview →

Choose the front door

04Destination mallEnter a larger multi-store world05Restaurant & caféOrder for table, pickup or delivery

Every flagship begins with the client’s own brand system. Palette, type, campaign art and product rules are supplied at onboarding.

Original athletic flagship retail concept with a running track leading through product displays
ATHLETIC FLAGSHIP / ORIGINAL DIGICAL PROTOTYPEChoose the door.
Walk the store.

SPORT / FLAGSHIP STUDY

A running store, built like a track.

MOVE THROUGH
THE STORE

The commercial product

A brand turns its store, shelves and products into an owned buying destination.

Digical connects the physical presence with the brand’s own e-commerce experience: a richer direct journey, first-party customer learning and a clearer path from discovery to delivery. Marketplaces can stay part of the mix; Digical gives the brand a stronger place to bring demand home.

  1. 1 Store scan, film or images
  2. 2 Brand aesthetic, catalogue and delivery
  3. 3 Direct journey, customer learning and repeat demand